Latitude is officially the new AOR for Post Consumer Brands’ pet food brands, including beloved favorites like Nutrish™, Nature’s Recipe™ and Kibbles 'n Bits™ -- and our office dogs couldn’t be more excited!
“Latitude brought a passionate perspective on our much-loved brands, including where they are in the market, what’s in the hearts of our consumers, and, most critically, how to earn the right to be served in the bowls of their pets.”
–Shannon Toyos, Chief Growth Officer - Pet
Post Consumer Brands joins Latitude’s roster of industry-defining clients that includes long-time client and collaborator Adidas, Ring, Caribou Coffee, Dessert Holdings, FootJoy, Trane Technologies, Marmot, and Aroris Health, among others. Recent strategic creative work from the agency includes the sales record-breaking Adidas pop-up concept store to celebrate Lionel Messi’s MLS signing in Miami, Fla., as well as integrated marketing, creative and social media campaign work for Caribou’s Summer Coolers in 2024, which became the brand’s most successful launch in years.
"We’re absolutely thrilled to join forces with Post on their pet food portfolio. With a sharp focus on cultural trends and evolving consumer behaviors, we’re ready to unleash new potential in the pet food world and pave the way for exciting brand growth through 2025 and beyond.”
- Krista Carroll, CEO and founder of Latitude.