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Venor
Refashioning a clothing brand’s look.
Read the story.
What We Did
Brand Campaign
Copywriting
Collateral Design
Digital Marketing
Website Design
Social Media Design
Content Planning
Photography
Videography
Digital Design
Tradeshow Design
Latitude elevates Venor’s visual assets.
Pioneering new ground in the world of fashion takes fierceness. And 'fierce' is the perfect word to describe emerging women's apparel brand, Venor. As the first-mover in women's hunt-leisure, Venor offers a bold and fashionable line of leggings, pants, and tops.
In 2021, Vista Outdoor seized the opportunity to acquire this unique diamond in the rough to tap further into the growing and largely ignored women's hunt and outdoor market. In a world where hunt brands just 'pink and shrink' men's apparel for women, Venor's designs are powerfully feminine.
Vista Outdoor asked us to refine and elevate Venor's communication design for use on its website, social media, and other digital channels. It didn't take us long to see that Venor wasn't a "you go girl!" kind of a brand. We didn't have to tell a female empowerment story because the Venor woman
is
naturally powerful.
Instead, we just told
her
truth.
We captured her in her element--raw, rustic, and real--on a wind-blown field with a bow, bit, or field glasses in hand. The work revealed the Venor woman as she is, statuesque and fiercely beautiful. The photo shoot was a savage twist on stereotypical athleisure imagery. We extended the vibe into the studio to capture product images for e-commerce.
Readied with a robust collection of visual assets, Venor relaunched to the delight of women hunters and adventurers all across America.
