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Reebok: Cardi B Activation

From Times Square to RBK footwear - Nailed it.

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What We Did

Event Strategy
Creative Concepting
XD & Comms Design
Fabrication / Production
Installation
Social
Content

Reebok challenged us to create and build out a sharable one-day experience in New York City to amplify the launch of their latest Cardi B x Club C footwear collaboration.

We transformed a Champs Sports space into 'C's Nails', a throwback nail salon that paid homage to Cardi's colorful brand and identity with plenty of unexpected and surreal moments to share.

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