Latitude Wins New Zealand Based Rodd & Gunn Project

Latitude Wins New Zealand Based Rodd & Gunn Project

January 27th, 2021

Rodd & Gunn, the Auckland, New Zealand fashion brand, has selected independent, brand and experience design agency Latitude to elevate its North American presence through a variety of innovative engagements.

“Given their ability to design exceptional experiences for brands inside of retail formats, we are excited to leverage their insights and talents to help us with this new initiative.”

Mike Beagley
CEO of Rodd & Gunn

With the brand’s heritage dating back to 1946, Rodd & Gunn’s philosophy is to create garments imbued with contemporary style designed to stand the test of time. Every Rodd & Gunn collection is built around authentic pieces that can be effortlessly styled. Exemplified by its slogan, “New Zealand escapism”, the Company aspires to create designs that will transport the consumer to a place that is both relaxed and authentic.

“I received my first Rodd & Gunn shirt back in 2017 and since it has been a brand I coveted because of its approach to design and heritage,” said David Denham, Managing Director of Latitude.

“Latitude is excited to leverage our retail design experience to support the Rodd & Gunn team as they continue to grow their presence in North America.”

Based in Auckland, New Zealand, Rodd & Gunn primarily operates retail stores in Australia and New Zealand and is a retailer and wholesaler in the U.S. With 110 stores and shop in shops across Australia and New Zealand, Rodd & Gunn’s brand philosophy is to create clothes that draw the best from nature in its purest state. By sourcing only the finest yarns, fabrics, and leathers and utilizing timeless manufacturing techniques, Rodd & Gunn produces garments that are as functional as they are fashionable. The result is modern clothing and accessories that inspire the consumer with the essence of New Zealand’s outdoors. For more information, please visit www.roddandgunn.com.

Latitude is a Minneapolis and Portland based brand and experience design agency. As a social enterprise, Latitude has invested more than $7M of its profits over the last decade to elevate humanity throughout the world. By choosing to work with Latitude, brands choose a best-in-class marketing partner while also choosing to help serve others around the world.  Clients include Vista Outdoor, Trane Technologies, Adidas, Reebok, Puma and The Body Shop.