Latitude, a Minneapolis and Portland based brand strategy and experience design agency has expanded its Leadership Team with the addition of Shannon Stauff as Executive Director, Strategic Growth. In her role Shannon will integrate across the agency and support organic and new growth efforts including leading agency-wide planning, delivery and generation of new engagements for the firm.
“It’s the right time to put intention and effort behind our growth plans. We adapted and evolved in 2020 and earned the right to work on new brands and projects. Hiring Shannon is the next step in continuing that momentum and raising awareness for how we help brands create want”
said David Denham, Managing Director of Latitude. “Shannon’s experience in business marketing and media makes her a strong leader and partner to our internal teams and clients with an ability to bring insights that others might not always see.
Prior to joining Latitude Shannon led New Business Development at Minneapolis advertising agency, Preston Kelly and Omnicom’s The Integer Group. She has extensive experience in media account management and planning and earned her Masters of Business Communication from the University of St. Thomas Opus College of Business in 2015.
“Latitude is, and has always been, on a mission to help brands and people add value to the world.”
said Stauff. “In 2020, their clients’ needs evolved to include broader business strategy and the agency pivoted to meet them where they were, leading them through what was an uncertain time. That evolution, coupled with their world class creative work, is exactly what agencies need to offer to serve marketers today. Having the opportunity to scale that effort is one I couldn’t pass up.
The hiring of Stauff is the latest measure of growth for the agency who was preceded in the Fall 2020 by additions of Malia Cone as an Account Director, Erin Hermansen as an Account Manager and Luke Pellant as a Designer.
Latitude is focused on creating want for clients, because all brands want to be wanted. As a social enterprise, Latitude has invested more than $7M of its profits over the last 10-years to elevate humanity throughout the world. By choosing to work with Latitude, clients choose a best-in-class marketing partner while also choosing to help serve others around the world. Clients include Vista Outdoor, Adidas, Reebok, Puma, Rodd & Gunn, The Body Shop, Trane Technologies and Tennant Company.