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The Body Shop was in the middle of a brand refresh when it came time to launch their new CBD skincare line. The launch would be the first time the all-new brand look would be completely rolled out in North America, so it needed to roll out with a bang. The Body Shop had to navigate the CBD ingredients still being illegal in some states, as well as twists and turns in planning with a global pandemic, social unrest and a presidential campaign season in the months leading up to the products’ launch.
The Body Shop has been a rebel in their industry from the very beginning. From recycling bottles from day one to protesting animal testing to using hemp in their products back in the ‘90s. For their new CBD launch, we wanted to go big and bold – no B.S. We started with the idea of breaking the rules – as CBD is currently still illegal in some states – and added some sass. Sorry not sorry.
We executed a one-day, socially-distanced product, beauty and motion shoot, capturing authentic beauty, attitude and shaped textures of unaltered product.
Imagery, dynamic type design and video were used throughout the full retail, digital and social experience.
Global and North American Campaign
Global and North American Toolkit