Idea: Our Body, Our Journey

SIX:02 tasked us to build a disruptive, awe-inspiring event for Good American — Khloé Kardashian’s activewear line— in their Times Square store.

SIX:02 tasked us to build an awe-inspiring event for the launch of Khloé Kardashian’s brand, Good American.

Good American is a body-positive brand that proudly focuses on featuring women of all shapes, sizes and backgrounds.


We wanted the SIX:02 activation and retail space to celebrate both brands’ core value of female empowerment, while infusing Good American’s mantra, ‘Our Body, Our Journey.’


The space reflected inspiration from Good American apparel’s clean silhouettes and used powerful images of the Good Squad women behind the brand.


We built an impactful retail space and storefront to launch the collection in SIX:02 stores. We captivated consumers with interactive elements including a STEP performance by the Lethal Ladies, photo booth with feed to Times Square exterior screens and a Q&A with co-founders Khloé and  Emma, and the Good Squad.

From ideation to creative thinking and production, your execution was FIRST CLASS all the way. It was truly an amazing moment to see completed. ”

- VP Brand Director, Foot Locker & SIX:02


The launch was a complete social media takeover centered around strong female influencers and body positivity. Once doors opened, the store was at capacity within minutes, with an additional 1,000 people in line. Fans even waited overnight for 15 hours for the chance to get an up-close look.

Content Design

Brand Research & Analysis
Ideation & Strategy
Graphic Design
Digital Design

Experience Design

Interactive Engagement
Visual Merchandising
Signage & Wayfinding
Journey Mapping


Onsite Management

Let’s Design Tomorrow

Krista Carroll

+1 646 943 4446

Jeremy Carroll

+1 646 243 4911

Glenn Deering

+1 763 807 0624

David Denham

+1 612 723 8042

Shannon Stauff

+1 651 955 7588

Jason Strong

+1 612 867 9461