The cause-related coffee market is more saturated than a Seattle hipster’s socks in January. Servant Coffee needed to elevate its brand to even higher grounds.
Latitude led the client towards a strategic vision that went beyond a single cause to spreading a transformative idea: Real leaders serve. Latitude paired this idea with Servant Coffee’s Denver home to design a premium and very wearable brand identity. Guided by the north star, a regal ram straddles a Rocky Mountain peak. Latitude extended this identity and the idea it represents to packaging for consumer and corporate subscriptions. On which this truth drops while the coffee drips, “if serving others is beneath you, then leadership is beyond you.” We know what you’re thinking, and yes, Servant Coffee can deliver a bag of beans to your boss.
- John Pierson
Primed with an appealing brand, Servant Coffee got off to a strong start and has since expanded to retail distribution and extended its product assortment.
Video courtesy of servantcoffee.com