Idea: Real Leaders Serve

Startup Servant Coffee sought to leverage the world's leading commodity product to raise the quality of life of everyone along the coffee chain, from the grower all the way to the consumer. They wanted a brand identity that would help people see coffee differently.

Startup Servant Coffee sought to leverage the world's leading commodity product to raise the quality of life of everyone along the coffee chain, from the grower all the way to the consumer. They wanted a brand identity that would help people see coffee differently.

Brand

Situation

The cause-related coffee market is more saturated than a Seattle hipster’s socks in January. Servant Coffee needed to elevate its brand to even higher grounds.

If serving others is beneath you, leadership is beyond you. ”

- unknown

Transformation

Latitude led the client towards a strategic vision that went beyond a single cause to spreading a transformative idea: Real leaders serve. Latitude paired this idea with Servant Coffee’s Denver home to design a premium and very wearable brand identity. Guided by the north star, a regal ram straddles a Rocky Mountain peak. Latitude extended this identity and the idea it represents to packaging for consumer and corporate subscriptions. On which this truth drops while the coffee drips, “if serving others is beneath you, then leadership is beyond you.” We know what you’re thinking, and yes, Servant Coffee can deliver a bag of beans to your boss.

 

These are awesome, thanks again! You guys just keep going above and beyond. ”

- John Pierson

Reality/Impact

Primed with an appealing brand, Servant Coffee got off to a strong start and has since expanded to retail distribution and extended its product assortment.

Video courtesy of servantcoffee.com

Brand

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Let’s Design Tomorrow

Krista Carroll

+1 646 943 4446

Jeremy Carroll

+1 646 243 4911

Glenn Deering

+1 763 807 0624

David Denham

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Shannon Stauff

+1 651 955 7588

Jason Strong

+1 612 867 9461