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Inspired by Jasmine Sanders’ favorite tones, the shoe also came to life as a limited edition makeup palette by FACE Stockholm.
To channel Lady Foot Locker’s confident customer, our concept, Crush The Look, was all about owning your style from head to toe while featuring makeup looks and the iconic Reebok silhouette.
From metallic racks and luxe colors to edgy materials and fierce details, every element conveyed girlboss confidence and premium street style.
- Jasmine Sanders
A star-studded panel with Jasmine, Alexander-John and celeb stylist Jill Jacobs brought the Crush The Look concept to the forefront. Center racks featured Jill Jacobs-selected looks, while a boomerang photo booth, custom lipgloss station and autographed makeup bags by Alexander-John kept the audience inspired.
- Terrence Jenkins, Event Emcee & TV personality
The immersive event had over 90% activation engagement, while the panel discussion garnered over 4,000 live views. The event blew up simultaneously on social media with #CrushTheLook, and online excitement resulted in 48,144,214 media impressions.