Idea: Crush the Look

Reebok asked us to concept, design and produce an event to launch the custom Freestyle Hi Contour sneaker designed by shoe designer Alexander-John in collaboration with model Jasmine Sanders.

Reebok asked us to create an event to launch a new, custom Freestyle Hi Contour sneaker.

Inspired by Jasmine Sanders’ favorite tones, the shoe also came to life as a limited edition makeup palette by FACE Stockholm.


To channel Lady Foot Locker’s confident customer, our concept, Crush The Look, was all about owning your style from head to toe while featuring makeup looks and the iconic Reebok silhouette.


From metallic racks and luxe colors to edgy materials and fierce details, every element conveyed girlboss confidence and premium street style.

Long story short, without shedding any tears, thank you Reebok, all my family there, you don’t know how much I love and appreciate you. ”

- Jasmine Sanders


A star-studded panel with Jasmine, Alexander-John and celeb stylist Jill Jacobs brought the Crush The Look concept to the forefront. Center racks featured Jill Jacobs-selected looks, while a boomerang photo booth, custom lipgloss station and autographed makeup bags by Alexander-John kept the audience inspired.

You [Jasmine] partnered with Reebok, with Lady Foot Locker and FACE Stockholm to pull your dreams together. ”

- Terrence Jenkins, Event Emcee & TV personality


The immersive event had over 90% activation engagement, while the panel discussion garnered over 4,000 live views. The event blew up simultaneously on social media with #CrushTheLook, and online excitement resulted in 48,144,214 media impressions.

Content Design

Graphic Design

Experience Design

Journey Mapping
Interactive Engagement



Let’s Design Tomorrow

Krista Carroll

+1 646 943 4446

Jeremy Carroll

+1 646 243 4911

Glenn Deering

+1 763 807 0624

David Denham

+1 612 723 8042

Shannon Stauff

+1 651 955 7588

Jason Strong

+1 612 867 9461