Idea: Crush the Look

Reebok asked us to concept, design and produce an event to launch the custom Freestyle Hi Contour sneaker designed by shoe designer Alexander-John in collaboration with model Jasmine Sanders.

Reebok asked us to create an event to launch a new, custom Freestyle Hi Contour sneaker.

Inspired by Jasmine Sanders’ favorite tones, the shoe also came to life as a limited edition makeup palette by FACE Stockholm.

Think

To channel Lady Foot Locker’s confident customer, our concept, Crush The Look, was all about owning your style from head to toe while featuring makeup looks and the iconic Reebok silhouette.

Design

From metallic racks and luxe colors to edgy materials and fierce details, every element conveyed girlboss confidence and premium street style.

“Long story short, without shedding any tears, thank you Reebok, all my family there, you don’t know how much I love and appreciate you. ”

- Jasmine Sanders

Make

A star-studded panel with Jasmine, Alexander-John and celeb stylist Jill Jacobs brought the Crush The Look concept to the forefront. Center racks featured Jill Jacobs-selected looks, while a boomerang photo booth, custom lipgloss station and autographed makeup bags by Alexander-John kept the audience inspired.

“You [Jasmine] partnered with Reebok, with Lady Foot Locker and FACE Stockholm to pull your dreams together. ”

- Terrence Jenkins, Event Emcee & TV personality

Impact

The immersive event had over 90% activation engagement, while the panel discussion garnered over 4,000 live views. The event blew up simultaneously on social media with #CrushTheLook, and online excitement resulted in 48,144,214 media impressions.