Idea: Art Clash

Reebok needed a concept and design for event for 3:AM representing the limitless energy of artists inspired during early morning hours featuring street artist Trevor “Trouble” Andrew and rapper Cam’Ron.

Reebok asked us to concept, design and produce the first event in the 3:AM content series.

Activation

Think

The concept to vandalize a high-brow gallery space with Trevor Andrew’s street art elevated the Reebok products and created a juxtaposed experience.

Design

Traditional gallery details, such as art cards and white walls, lived alongside lo-fi artist details like splattered drop cloths, vandalized mannequins and stacked retro TVs.

Make

From a window installation and unique product storytelling to artist-inspired activities while a DJ dropped the beats, the entire NYC33 space was transformed. We expanded the idea to launch the collection in Foot Locker flagship stores.

Impact

Our focus on media influencers and engagement helped drive the exclusive 3:AM capsule to sell out in less than 4 hours on both Reebok.com and Footlocker.com, all while creating brand love and excitement.

The success of the activation and the sell through gave Foot Locker the confidence they needed going into 2018 to roll-out everything we have planned to further grow this program. ”

- Senior Marketing Manager, Reebok

Content Design

Graphic Design
Photography
Videography

Experience Design

Journey Mapping
Interactive Engagement
Retail Design

Production

Keylining
Print
Installation