Idea: Art Clash

Reebok needed a concept and design for event for 3:AM representing the limitless energy of artists inspired during early morning hours featuring street artist Trevor “Trouble” Andrew and rapper Cam’Ron.

Reebok asked us to concept, design and produce the first event in the 3:AM content series.


The concept to vandalize a high-brow gallery space with Trevor Andrew’s street art elevated the Reebok products and created a juxtaposed experience.


Traditional gallery details, such as art cards and white walls, lived alongside lo-fi artist details like splattered drop cloths, vandalized mannequins and stacked retro TVs.


From a window installation and unique product storytelling to artist-inspired activities while a DJ dropped the beats, the entire NYC33 space was transformed. We expanded the idea to launch the collection in Foot Locker flagship stores.


Our focus on media influencers and engagement helped drive the exclusive 3:AM capsule to sell out in less than 4 hours on both and, all while creating brand love and excitement.

The success of the activation and the sell through gave Foot Locker the confidence they needed going into 2018 to roll-out everything we have planned to further grow this program. ”

- Senior Marketing Manager, Reebok

Content Design

Graphic Design

Experience Design

Journey Mapping
Interactive Engagement
Retail Design



Let’s Design Tomorrow

Krista Carroll

+1 646 943 4446

Jeremy Carroll

+1 646 243 4911

Glenn Deering

+1 763 807 0624

David Denham

+1 612 723 8042

Shannon Stauff

+1 651 955 7588

Jason Strong

+1 612 867 9461