Idea: Unlock Achievement

Puma asked us to create participatory experiences across the country to launch their new retro gaming-inspired RS-0 – a reboot of the classic 1980’s Running System shoe.

Puma asked us to create participatory experiences across the country to launch their new retro gaming-inspired RS-0.

Activation

Think

Knowing that we needed to filter our work through the cultural lens of gaming and connect directly with streetwear consumers we came up with the idea of Unlock Achievement – where 1-on-1 consumer vs. celeb competition could unlock prizes.   

Design

Needing to affect 2 distinct shoe drops we used vintage gaming, pixel-based patterns and connecting colors; all to bring the sights and sounds of 80’s nostalgia to life.

Make

We installed experiences across two retailers and 5 cities that included 1-on-1 live-streaming gaming stations, celeb gamers and artists, vintage arcade games and large hyper-local Instagram walls along with 8-bit shoe pin giveaways.

At Champs, along with Puma we partnered with Gaming sensation Myth and local rapper Valee to get the party started.

At Footlocker PUMArcade locations, region-specific celebs like BIG K.R.I.T and A Boogie drew crowds and gaming participation for the launch of RS-0 Game Error.

Impact

With sell-through numbers that exceeded expectations, and high engagements and impressions across the board we couldn’t be happier with the results.

Chicago Champs launch event: 400,000 live views on Myth’s Twitch stream, 335,000 views on Myth’s YouTube channel.

Activations across ATL, Philly, NYC and Detroit Footlockers for 2 days: 94,0707,672 impressions, 615,871 engagements, 21.1% of engagements converted.

Experience Design

Retail Marketing
Activations & Engagements
Brand & Product Campaigns

Content Design

Photography
Videography & Editing
2D & 3D Visualization
Social

Production

Site Surveying
Keylining
Prototyping
Installation