Idea: 1+1=3

Puma asked us to globally launch their new foam technology called Hybrid by informing consumers about its dual benefits – cushioning and energy return.

Puma asked us to globally launch their new foam technology called Hybrid.

Experience

Think

Puma’s Hybrid technology – the combination of two foams – needed to not only connect to end-use but also communicate disparate technologies combining to become better.

Design

We refined campaign messaging and developed retail and web executions that put all attention on the new technology.

Make

To introduce Hybrid globally we created micro-sites, landing pages, global tool kits, and digital and social assets. State-side we designed activation spaces and engaging windows to deepen the marketing mix.

To ensure global consistency for the campaign launch our team created elaborate digital and in-store guidelines – distributed globally regions were able to translate and execute domestically.

More of this for the next campaigns please, because this is exactly the direction we need to go in to move our site content to the next level. ”

- Content Manager, Global E-Commerce, Puma

Responsive, adaptive layouts and a mobile-first approach drove digital across enterprise level experiences. Analytics informed decision making while UX and access to Puma’s development environment ensured feasibility of execution.

Impact

Digital engagement was high, page traffic was up and activation sell-through exceeded projections.

Strategy

Research & Analysis
Messaging Hierarchy

Content Design

Copywriting
Videography & Editing
Motion Design
2D & 3D Visualization
Brand Books & Guidelines

Experience Design

Marketing Strategy
Retail Marketing
Activations & Engagements

Production

Site Surveying
Keylining
Retouching
Prototyping
Installation