Puma’s Hybrid technology – the combination of two foams – needed to not only connect to end-use but also communicate disparate technologies combining to become better.
We refined campaign messaging and developed retail and web executions that put all attention on the new technology.
To introduce Hybrid globally we created micro-sites, landing pages, global tool kits, and digital and social assets. State-side we designed activation spaces and engaging windows to deepen the marketing mix.
To ensure global consistency for the campaign launch our team created elaborate digital and in-store guidelines – distributed globally regions were able to translate and execute domestically.
- Content Manager, Global E-Commerce, Puma
Responsive, adaptive layouts and a mobile-first approach drove digital across enterprise level experiences. Analytics informed decision making while UX and access to Puma’s development environment ensured feasibility of execution.
Digital engagement was high, page traffic was up and activation sell-through exceeded projections.
Research & Analysis
Videography & Editing
2D & 3D Visualization
Brand Books & Guidelines
Activations & Engagements