Idea: Grit & Glam

Puma asked us to create photographic content to stand out, fit their brand, be interruptive, yet flexible enough to be used across disparate marketing channels.

Puma asked us to create photographic content that could be used across disparate marketing channels.

Content

Think

The retail market is saturated with underdeveloped product storytelling. To showcase Puma’s 2017 Fall/Winter product, we developed a narrative around geometry using simple props and textures – inspired by natural elements, metallics, crisp autumnal colors and urban grit.

Design

We concepted shots that told the unique story of each collection using geometric environments that were found or built with common elements used in uncommon ways.

Make

Various geometric props and environments served as grounding elements. Additional layers of shape, color, and texture helped create dimension, while props and products that floated told dynamic product stories.

Impact

Images made their way across channels and platforms – landing on influencer pages, sneaker-head sites, social media, e-com, in-store and PR pushes–elevating each shoe collection to stand above the rest and drawing more consumers to the Puma brand.

Wow — such a great evolution. These feel premium, make the shoes look beautiful and the elements you guys chose to bring the stories to life are strong. ”

- Senior Director of North America Brand and Marketing, PUMA

Content Design

Photography
Social Media

Production

Retouching