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We leaned into the rebellious nature of the collection itself to create an aesthetic that felt gritty and irreverent.
- Whitney Bauck, Billboard
Rough street-inspired textures met clean, high-fashion surfaces to make interesting visual juxtapositions throughout each space.
We led the North American launch by designing unique experiences from pop-up shops to shop-in-shops where metal-studded backdrops and custom-sewn patent leather walls were as bold as the collection.
The product launch made national news, earning mentions from titans such as Vogue, The New York Times, Billboard, BET, and more.
Signage & Wayfinding