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Puma North America needed photographic content to market across a variety of domestic retailers. We created a flexible library of images that could used by their internal team to design retail specific in-store campaigns.
Approaching the project we discussed project and product objectives, selected a photographer, evaluated brand-right talent, determined the appropriate market to shoot in and produced the actual shoot.
After selects and retouching, the library was ready to use — we created layouts and guidelines for Puma to implement across retailers and regions.
Final content was used by Puma’s Internal Creative Agency to not only help sell-in product but to also design and market at point-of-sale.
- Nicole Reilly | PUMA Designer