Idea: Wearhouse Wonder

Puma asked us to create a seasonal on-figure content library that could be utilized by their internal creative agency across a variety of retail channels.

Puma asked us to create an on-figure content library to be utilized across a variety of retail channels.

Content

Think

Puma North America needed photographic content to market across a variety of domestic retailers. We created a flexible library of images that could used by their internal team to design retail specific in-store campaigns.

Design

Approaching the project we discussed project and product objectives, selected a photographer, evaluated brand-right talent, determined the appropriate market to shoot in and produced the actual shoot.

Make

After selects and retouching, the library was ready to use — we created layouts and guidelines for Puma to implement across retailers and regions.

Impact

Final content was used by Puma’s Internal Creative Agency to not only help sell-in product but to also design and market at point-of-sale.

The images are beautiful and Latitude is brilliant! ”

- Nicole Reilly | PUMA Designer

Content Design

Photography
Social Media

Production

Retouching