Idea: Go Against the Grain

Prairie Organic Spirits needed to carve out an ownable space in a market where the organic byline was gaining prevalence. We created a campaign to highlight the grit and tenacity that can only be found on the prairie.

Prairie Organic Spirits needed to pull away from the masses, we created a campaign to highlight the grit and tenacity that can only be found on the prairie.

Campaign

Think

Prairie has a great story – the corn in their spirits is grown on organic, family-owned farms. The farmers don’t settle for the easy way out; they grow corn the hard way, without chemicals or GMOs. Organic farming might be harder, but the result is pure, unencumbered spirits. This insight led to the idea of No Compromise.

Design

Hard work means getting your hands dirty. With this in mind, we took the past look and feel of Prairie to a bolder, grittier place through photography, type and a no-nonsense voice that’s synonymous with Prairie’s farmers and master distillers.

Make

The No Compromise campaign came to life through various touch points including print, OOH, website, social media and digital ads, while seding kits encouraged millennial influencers to craft their drink “from the ground up.”

It's a new day on the prairie ”

- Vice President of Marketing, Phillips Distilling Co.

Impact

Prairie’s No Compromise campaign has gained traction in getting the brand the credibility it deserves. As of September 2017, Prairie Organic Spirits sales are up 25%.

Strategy

Research & Analysis
Positioning
Architecture
Manifesto & Tone of Voice

Brand Design

Visual Systems
Iconography
Collateral
Brand Books & Guidelines

Content Design

Copywriting
Photography
Videography
Social Media
Print
Outdoor

Production

Keylining
Retouching