Prairie has a great story – the corn in their spirits is grown on organic, family-owned farms. The farmers don’t settle for the easy way out; they grow corn the hard way, without chemicals or GMOs. Organic farming might be harder, but the result is pure, unencumbered spirits. This insight led to the idea of No Compromise.
Hard work means getting your hands dirty. With this in mind, we took the past look and feel of Prairie to a bolder, grittier place through photography, type and a no-nonsense voice that’s synonymous with Prairie’s farmers and master distillers.
The No Compromise campaign came to life through various touch points including print, OOH, website, social media and digital ads, while seding kits encouraged millennial influencers to craft their drink “from the ground up.”
- Vice President of Marketing, Phillips Distilling Co.
Prairie’s No Compromise campaign has gained traction in getting the brand the credibility it deserves. As of September 2017, Prairie Organic Spirits sales are up 25%.
Research & Analysis
Manifesto & Tone of Voice
Brand Books & Guidelines