Connecting to cultural human health food trends, we honed in on the language “What We Feed Them Matters” to develop a healthy pet ingredient messaging strategy and hierarchy across marketing channels and store zones.
We approached this initiative with a farm-to-table philosophy, and created a literal ingredient story using wholesome, fresh and natural foods.
- VP of Marketing, Petco
Once posters and signage were created for stores, we tapped into other channels for a broader reach, with social tie-ins and weekly ads.
The “What We Feed Them Matters” initiative resonated with pet owners and helped push Petco further away from standard grocery store offerings.
- VP of Marketing, Petco
Research & Analysis
Copywriting
Photography
Social Media
Print
Content & Product Planning
Visual Merchandising
Signage & Wayfinding
Keylining
Prototyping
Fulfillment
