Idea: Ingredients Matter

Petco needed help bringing their new What We Feed Them Matters healthy food  initiative to life in stores across the country, in-stores, and online.

Petco needed help bringing their new nutrition initiative to life in stores across the country.

Think

Connecting to cultural human health food trends, we honed in on the language “What We Feed Them Matters” to develop a healthy pet ingredient messaging strategy and hierarchy across marketing channels and store zones.

Design

We approached this initiative with a farm-to-table philosophy, and created a literal ingredient story using wholesome, fresh and natural foods.

Latitude is amazing to work with. ”

- VP of Marketing, Petco

Make

Once posters and signage were created for stores, we tapped into other channels for a broader reach, with social tie-ins and weekly ads.

Impact

The “What We Feed Them Matters” initiative resonated with pet owners and helped push Petco further away from standard grocery store offerings.

Latitude’s creativity and innovation help ensure an outstanding, customer-focused in-store experience every time. ”

- VP of Marketing, Petco

Strategy

Research & Analysis

Content Design

Copywriting
Photography
Social Media
Print

Experience Design

Content & Product Planning
Visual Merchandising
Signage & Wayfinding

Production

Keylining
Prototyping
Fulfillment

Let’s Design Tomorrow

Krista Carroll

+1 646 943 4446

Jeremy Carroll

+1 646 243 4911

Glenn Deering

+1 763 807 0624

David Denham

+1 612 723 8042

Shannon Stauff

+1 651 955 7588

Jason Strong

+1 612 867 9461