The Body Shop, a socially-conscious global skincare brand and B CorpTM, launched a worldwide self love campaign this week tapping Latitude to lead the North American effort including the selection and creation of influencer content.
“We live in a broken, unjust world where society oppresses and controls us by profiting from our self-doubt and insecurity. The only solution is LOVE and LOVE is an action that starts from within.” said Hilary Lloyd, Vice President of Marketing and Aliza Perruzzi AVP Marketing and Activism for The Body Shop North America.
The March launch of the Body Shop Self Love Uprising campaign kicks off a year-long effort to encourage radical self-acceptance by inspiring followers to “Rise Up with Self Love.” This influencer led campaign features activists and advocates who share their own journeys to self love, driving home the idea that each of us are enough to make a difference in our world and communities. In North America the concept evolved to include influencer shot photography adding another layer of depth to their narratives.
“This campaign celebrating self love and activism could not have come at a better time and we are proud to have been part of it, leading the direction in North America,“ says Sarah Huener, Associate Creative Director at Latitude. “It’s an honor to work with a brand with such long-held values. Their commitment to female empowerment and inclusivity have always been category leading and we are thankful to be counted as their partner.”
Latitude is a Minneapolis and Portland based brand and experience design agency focused on creating want for clients. As a social enterprise, Latitude has invested more than $7M of its profits over the last decade to elevate humanity throughout the world. By choosing to work with Latitude, brands choose a best-in-class marketing partner while also choosing to help serve others around the world. Clients include Vista Outdoor, Trane Technologies, Adidas, Reebok and Puma.