With a strong team and a stellar fan base we developed a platform called ‘Get Up’ that not only celebrated this legendary team but served as a positive rally cry to soon-to-be and existing fans alike.
Brainstorms, sketches and mood boards helped bring the campaign idea to life while in-stadium, out- of-home, online and social media visuals proved the strength and adaptability of the idea itself.
In order for the Lynx’s in-house creative team to be able to execute our campaign idea, we developed an extensive yet flexible toolkit to use as a playbook.
- Ethan Casson, CEO, Timberwolves & Lynx
Through insight and collaboration, the ‘Get Up’ campaign has garnered high adoption from the MN Lynx organization and praise from the fanbase.
Research & Analysis
Manifesto & Tone of Voice
Brand Books & Guidelines