Idea: Get Up

Minnesota Lynx needed help creating a platform for the 20th Anniversary Season that reflected the strength & greatness of the team on and off the court.

Minnesota Lynx needed help creating a platform for the 20th Anniversary Season that reflected the strength & greatness of the team on and off the court.

Campaign

Think

With a strong team and a stellar fan base we developed a platform called ‘Get Up’ that not only celebrated this legendary team but served as a positive rally cry to soon-to-be and existing fans alike.

Design

Brainstorms, sketches and mood boards helped bring the campaign idea to life while in-stadium, out- of-home, online and social media visuals proved the strength and adaptability of the idea itself.

Make

In order for the Lynx’s in-house creative team to be able to execute our campaign idea, we developed an extensive yet flexible toolkit to use as a playbook.

This campaign is meant to acknowledge this franchise’s success while communicating that there is more to be done. We want our fans to get up with us and celebrate this exciting 20th season for our four-time champion Lynx. ”

- Ethan Casson, CEO, Timberwolves & Lynx

Impact

Through insight and collaboration, the ‘Get Up’ campaign has garnered high adoption from the MN Lynx organization and praise from the fanbase.

Strategy

Research & Analysis
Positioning
Architecture
Manifesto & Tone of Voice

Brand Design

Visual Systems
Iconography
Collateral
Brand Books & Guidelines

Content Design

Copywriting
Photography
Videography
Social Media
Print
Outdoor

Production

Keylining
Retouching