‘Get Up’ celebrates the legacy players and young guns alike and serves as a rally cry to existing and soon-to-be fans. For its subsequent year, we wanted the Get Up campaign to be louder and prouder.
We used dynamic accents, framed elements and complex gradients to create more movement and depth, and combined the bold look with a strong voice that came to life online, in-stadium, out-of-home, and on social media.
We developed an extensive yet flexible toolkit to use as a playbook, allowing for a seamless handoff to the Lynx’s in-house creative team. As the multi-year campaign evolved, we partnered with the Lynx to expand on their biggest needs including more variety for social needs, photography assets, a custom number set as well as thinking for activations and digital add-ons.
- Ethan Casson, CEO, Timberwolves & Lynx
Through insight and collaboration, the ‘Get Up’ campaign has garnered high adoption from the MN Lynx organization and praise from the fanbase.
Research & Analysis
Manifesto & Tone of Voice
Brand Books & Guidelines