Idea: Get Up

The Minnesota Lynx wanted a multi-year campaign that energized their fans and reflected the team's greatness on and off the court, starting with their 20th Anniversary Season.

The Minnesota Lynx wanted a multi-year campaign that energized their fans and reflected the team's greatness on and off the court, starting with their 20th Anniversary Season.

Campaign

Think

‘Get Up’ celebrates the legacy players and young guns alike and serves as a rally cry to existing and soon-to-be fans. For its subsequent year, we wanted the Get Up campaign to be louder and prouder.

Design

We used dynamic accents, framed elements and complex gradients to create more movement and depth, and combined the bold look with a strong voice that came to life online, in-stadium, out-of-home, and on social media.

Make

We developed an extensive yet flexible toolkit to use as a playbook, allowing for a seamless handoff to the Lynx’s in-house creative team. As the multi-year campaign evolved, we partnered with the Lynx to expand on their biggest needs including more variety for social needs, photography assets, a custom number set as well as thinking for activations and digital add-ons.

This campaign is meant to acknowledge this franchise’s success while communicating that there is more to be done. We want our fans to get up with us and celebrate our four-time champion Lynx. ”

- Ethan Casson, CEO, Timberwolves & Lynx

Impact

Through insight and collaboration, the ‘Get Up’ campaign has garnered high adoption from the MN Lynx organization and praise from the fanbase.

Strategy

Research & Analysis
Positioning
Architecture
Manifesto & Tone of Voice

Brand Design

Visual Systems
Iconography
Collateral
Brand Books & Guidelines

Content Design

Copywriting
Photography
Videography
Social Media
Print
Outdoor

Production

Keylining
Retouching