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Rather than relying on industry trends, Miller Dunwiddie was founded on a single premise: if something is done right, it will last. We crafted their brand by focusing on their unique approach of preserving the past, positively impacting the present, and creating lasting presence and relevance in the future. We then distilled their vision into a unifying idea of “Spanning Generations,” focusing on creating shared experiences across the divide of time.
We created a visual identity system based on the repeated theme of three distinct elements converging: three generations, the past, present and future, and their three areas of focus—the process, the project and the people.
Beyond the logo, we expanded the brand across multiple touch points to deliver a consistent look and feel through typography, color, pattern, and photography style—all coming together to capture their approachable confidence.
Miller Dunwiddie’s updated brand reintroduced the firm as a strong player within the architecture and design industry and reaffirmed their core objective of creating day-to-day spaces that endure year-after-year.
Research & Analysis
Positioning & Architecture
Manifesto & Tone of Voice
Logos & Identity
Brand Books & Guidelines