Idea: Spanning Generations

Miller Dunwiddie, an integrated architectural and design firm, asked us to reimagine their brand by honoring their past while looking toward the future.

Miller Dunwiddie asked us to honor their past while looking toward the future.


Rather than relying on industry trends, Miller Dunwiddie was founded on a single premise: if something is done right, it will last. We crafted their brand by focusing on their unique approach of preserving the past, positively impacting the present, and creating lasting presence and relevance in the future. We then distilled their vision into a unifying idea of “Spanning Generations,” focusing on creating shared experiences across the divide of time.


We created a visual identity system based on the repeated theme of three distinct elements converging: three generations, the past, present and future, and their three areas of focus—the process, the project and the people.


Beyond the logo, we expanded the brand across multiple touch points to deliver a consistent look and feel through typography, color, pattern, and photography style—all coming together to capture their approachable confidence.


Miller Dunwiddie’s updated brand reintroduced the firm as a strong player within the architecture and design industry and reaffirmed their core objective of creating day-to-day spaces that endure year-after-year.


Research & Analysis
Positioning & Architecture
Manifesto & Tone of Voice

Brand Design

Logos & Identity
Visual Systems
Brand Books & Guidelines



Let’s Design Tomorrow

Krista Carroll

+1 646 943 4446

Jeremy Carroll

+1 646 243 4911

Glenn Deering

+1 763 807 0624

David Denham

+1 612 723 8042

Shannon Stauff

+1 651 955 7588

Jason Strong

+1 612 867 9461