Idea: Created with Character

Long Island Wine Council, representing 60 members, 3 climate zones, and 2,500 acres, asked us to define and convey their wine region as one distinct place.

Long Island Wine Council asked us to convey their wine region as one very distinct place.


Most U.S. wine regions compete with fleeting fads such as wine styles and grape varieties, in hopes of increasing tourism. Instead, we focused on things more everlasting. Leaning into the unique maritime climate, long-growing season, and authenticity of the entire community, we created a bold brand campaign that defined Long Island Wine Region as a place where everything and everyone has been “Created with Character.”


From a new logo and identity, to PR efforts and a new website, the celebration of character allowed us to create an honest and ownable reflection of this unique wine region.


Latitude generated a foundational brand idea and reimagined identity, integrating our communication efforts. ”

- Marketing Director, Long Island Wine Council


The branding came to life with a comprehensive identity. From a logo featuring geographical aspects of the region, to a color palette inspired by colors inspired by land and sea, the brand was built from pieces of the region itself. The website united all members of the wine council under one wine-based tourism banner, in effort to convey that Long Island Wine Country is truly a world class wine destination.

Latitude’s work has provided us with a platform to unite our entire organization. ”

- Marketing Director, Long Island Wine Council


In its first year, the new website experienced 508% increase in site visits, resulting in an average of 1,800 new exposures for each member. Since the launch, the region has been recognized for its wines by USA Today, Forbes, Wine Advocate, and Wine Enthusiast and Wine Spectator, among others.


Research & Analysis
Manifesto & Tone of Voice

Brand Design

Logo & Identity
Visual System
Illustration & Lettering
Brand Book & Guidelines

Content Design


Experience Design

Content & Product Planning
Interactive Engagement

Let’s Design Tomorrow

Krista Carroll

+1 646 943 4446

Jeremy Carroll

+1 646 243 4911

Glenn Deering

+1 763 807 0624

David Denham

+1 612 723 8042

Shannon Stauff

+1 651 955 7588

Jason Strong

+1 612 867 9461