Idea: Flourish

Healing Haiti asked us to name and brand a bakery and job creation center in Titanyen, that would provide villagers with opportunities to learn the art of baking, as well as other life and business skills.

Healing Haiti asked us to name and brand a bakery and job creation center that provides sustainable opportunity.

Think

The knowledge and experience gained enables workers to provide for themselves and their families. While the walls were being built in Haiti, we created an uplifting brand that mirrored the bakery’s purpose. The empowerment of this endeavor was distilled into a single word: Fleri, the Creole word for flourish. With that the name was born.

Design

Inspired by the hearts and faith of the Haitian people, we created a colorful and inspiring brand.

Make

The colorful brand came to life in full-scale on the building itself. Aprons, apparel, packaging and other materials also don the bright name and logo.

Impact

Fleri is making a difference in the village of Titanyen. It’s a life-changing continuum that will provide physical, economic and spiritual nourishment for generations to come. Just as bread rises in the oven, so will the lives of those who have learn to bake it.

Strategy

Research & Analysis
Brand Strategy
Naming

Brand Design

Logo & Identity
Visual System
Illustration & Lettering
Brand Book & Guidelines

Content Design

Photography