Over the past decade, we’ve partnered with some of the most notable brands shaping culture to launch, refresh, reframe, and position them for growth. With strategy, design, and production under one roof, we specialize in brand strategy, design, campaigns, and experiences. We use design to ignite growth for our clients.
Latitude conceived, designed, and produced FootJoy’s holistic FitLab Program to support its global go-to-market strategy at events, retailers, and tradeshows.
New product or brand to introduce to the market, a key season or a consumer to connect with? Did last year’s marketing plan deliver the intended results? Do you need new ideas for how to engage and acquire.
Onboard our team with existing inputs and data and let us design a go-to-market and connection strategy to achieve the objectives of your business. This plan will provide the rationale and approach for how the brand can drive engagement through specific strategies and tactics.
Benefits: Input from an outside perspective leveraging exposure to multiple businesses and demand strategies. Confirm existing approaches while also receiving new approaches to achieve marketing objectives.
Our most popular, effective, and influential offering for clients who are seeking a clear and consistent brand narrative to resonate with and engage their best customers. Brand narratives become diluted with market shifts, aging out of core consumers, and changes in leadership.
Thus, we’ve designed a quick-turn brand narrative workshop to leverage market insights against company purpose to generate a compelling and inspiring brand story that all key stakeholders can repeat with consistency.
Benefits: The true test of a brand narrative is in its ability to be retold and put into action. Within three weeks' time, you and your team will have a brand narrative that honors your DNA while positioning the brand for future growth.
Your brand strategy is in place and high-potential customer segments have been identified, but the creative ideas fall short or fail to support a holistic campaign execution. New investments in marketing, like social, trade shows, or experiential, require new concepts. Or, no bandwidth exists within your creative team, so you need outside help.
Clients engage Latitude to generate 2-3 creative concepts (look, feel, and tone) for specific programs to get further faster in the final design and execution.
Benefits: Utilize Latitude to augment your existing team to leverage its broad market experience and generate creative concepts that breathe new life and potential into how your brand shows up and stands out.
It is not uncommon for brands to realize that it has been over a decade since their logo has been refreshed. A brand’s logo design should not change with great frequency. However, when the market has evolved and other competitors have entered the space with modern looks, it might be time to remind your team, employees, and customers that you’re a progressive firm.
A logo refresh can achieve the goal to reflect a modern relevance to the current marketplace and take advantage of market opportunities to remain top of mind.
Benefits: Like a new outfit, refreshing your logo can do wonders for your company. It signals progress and a commitment to the company's future. It can inspire your employees, impress your clients, and show all stakeholders there are no laurels to rest on. Don’t underestimate the power of a logo that reflects your story and passion.
*Project details may be modified. SOW will be executed to secure all agreed-upon specifics before work begins.
— Lead Marketer / Dick's Sporting Goods
— Lead Marketer / Adidas
— SVP, Marketing / President, FootJoy
— Director of Brand / Marmot
— Brand Director / Camp Chef
— Member Board of Directors / Impact100 TC
— Sr. Manager Brand Communications – Soccer Sports BU / Adidas
— CEO / Roskam Foods
— Lead Marketer / Dick's Sporting Goods
— Lead Marketer / Adidas
— SVP, Marketing / President, FootJoy
— Director of Brand / Marmot
— Brand Director / Camp Chef
— Member Board of Directors / Impact100 TC
— Sr. Manager Brand Communications – Soccer Sports BU / Adidas
— CEO / Roskam Foods
Original Idea
Store Design
Production
Installation
Launch Activation
Experience Design
Interactive Design
Data Capture
App Integration
Fabrication and Production
Installation and Optimization
Brand Strategy
Brand Identity
Marketing Campaign
Brand Playbook
Brand Strategy
Brand Identity
Marketing Campaigns
Digital and Physical Branding
Brand Playbook
A Strategic Creative Agency
—
MSP/PDX
