The colloquial statement in the Arctic Cat halls is “Race it on Sunday, sell it on Monday.” We leaned into their culture of relentless innovation by developing and curating a filter through which everything was created: Raw Talent.
- Jason Strong, Latitude
Inspired by the environments in which Arctic Cat races, we brought the outdoors inside. The design is bold and evocative, this combination creates an environment that is raw yet modern.
From raw material selections to modernized graphics of historic brand elements, every square inch of this 6-story building was intentionally designed.
Revived and modernized a 107-year-old historically protected building, that increased visibility and marketability to recruit top talent.
- Chief Marketing Officer, Arctic Cat
Research & Analysis
Signage & Wayfinding