We Create Want

Want is the most fundamental priority of any marketing effort. It's that simple. And we're not talking about the kind of want that’s really just an empty promise, that's not our jam. That type of want is fleeting. The want we create is rooted in a core desire expressed by a powerful idea woven through sources of trust with the power to persuade. We create want. How do you want to be wanted?

Want is the most fundamental priority of any marketing effort. The want we create is rooted in a core desire expressed by a powerful idea woven through sources of trust with the power to persuade. We create want. How do you want to be wanted?

Why want?

Because want is more powerful than need.
Want is leadership. Need is management.
Want is proactive. Need is reactive.
Want moves forward. Need is pulled forward.
Want chases opportunity. Need chases obligation.
Want takes smart risks. Need covers its ass.
All brands want to be wanted.

Why clients choose Latitude

Strategic, idea-based creative through production
B2B and B2C clients want our “retail” expertise
Exceptional level of creativity, style and execution
Senior talent = efficient & nimble
Consultative thinkers and doers
Complement internal teams
Project based, not retainer
Our mission to elevate humanity

How we create want

1. Identify your key objective
2. Document your problems, antidotes and assets
3. Identify ideas at the cross section

We leverage this model to generate ideas in house.
We can also lead your team in a workshop to solve a pressing problem or identified opportunity.
For more information about our workshop model contact David Denham