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As cool as adidas is, they are not immune to the decline of store traffic across the country. Not only that, but in-store engagement, too. How can they interact with customers in a cool way that is brand and product centric without breaking the bank? Could technology be integrated into the idea? Could an idea not only increase store traffic, but also increase engagement, too?
We dreamt up the adidas Super Drop—a key machine locked and stocked with customizable gifts to purchase. With each purchase, customers were gifted a token that earned them a chance to plus up their purchase with coveted limited-edition adidas swag. Each game machine was designed uniquely to each neighborhood making it indelible not to check out! Prizes were designed to compliment each product drop—creative wearables, pins and lifestyle gear. Buy some gear. Earn a token. Steady your hand to win!
The key machines were a massive success. To find out specific engagement we installed our proprietary Uplo™ guest trackers on each machine. We tracked the number of interactions, dwell time and number of prize wins.
Key machine analytic reports were generated and uploaded to a mobile dashboard every 15 minutes for the client to review results in real-time. Over 3000 engagements weekly were recorded throughout the campaign as these touch points increased both dwell time and cart size in-store for our target consumer.
- Director DTC, adidas
Data / Analytics