Idea: Creativity Creates Engagement

With declining store traffic adidas was in the market for fresh thinking to not only increase traffic, but in-store energy and engagement, too.

With declining store traffic adidas was in the market for fresh thinking to not only increase traffic, but in-store energy and engagement, too.

Retail

Situation

As cool as adidas is, they are not immune to the decline of store traffic across the country. Not only that, but in-store engagement, too. How can they interact with customers in a cool way that is brand and product centric without breaking the bank? Could technology be integrated into the idea? Could an idea not only increase store traffic, but also increase engagement, too?

Transformation

We dreamt up the adidas Super Drop—a key machine locked and stocked with customizable gifts to purchase. With each purchase, customers were gifted a token that earned them a chance to plus up their purchase with coveted limited-edition adidas swag. Each game machine was designed uniquely to each neighborhood making it indelible not to check out! Prizes were designed to compliment each product drop—creative wearables, pins and lifestyle gear. Buy some gear. Earn a token. Steady your hand to win!

 

Impact

The key machines were a massive success. To find out specific engagement we installed our proprietary Uplo™ guest trackers on each machine. We tracked the number of interactions, dwell time and number of prize wins.

Key machine analytic reports were generated and uploaded to a mobile dashboard every 15 minutes for the client to review results in real-time. Over 3000 engagements weekly were recorded throughout the campaign as these touch points increased both dwell time and cart size in-store for our target consumer.

The machine is SO great. We have already had people stopping into the store to see what it’s all about. It is drawing people in. ”

- Director DTC, adidas

Business

Strategy
Data / Analytics

Retail

Engagement
Digital Connection
Production

Experiential

Culture Craft
Idea/Concept
Journey Mapping

Let’s Design Tomorrow

Krista Carroll

+1 646 943 4446

Jeremy Carroll

+1 646 243 4911

Glenn Deering

+1 763 807 0624

David Denham

+1 612 723 8042

Shannon Stauff

+1 651 955 7588

Jason Strong

+1 612 867 9461