Idea: Stand Out

adidas tasked us with driving buzz for the Ultraboost x James Harden launch at Foot Locker, by celebrating his unique personality and style.

adidas tasked us with driving buzz for the Ultraboost x James Harden launch at Foot Locker.

Content

Think

Since Foot Locker is all about standing out from the crowd, we directed a photoshoot including photography and video of James doing just that; standing out.

Latitude captured the personality of James Harden relevant to the Foot Locker consumer for us. ”

- AGC, adidas

Design

After shooting James and creating a photographic tool kit from which to work, we created a visual system that allowed his unique personality and style to shine.

Make

Banners and signage that featured James “standing out” were produced for Foot Lockers across the country, while video content was shared on social platforms and on large digital displays at flagship locations.

Impact

Our work drove traffic both in-store and online while Harden’s video content helped create buzz and enriched the entire store experience.

From in-store signage, online media to their massive 34th street digital display. Nicely done. ”

- AGC, adidas

Content Design

Photography
Videography
Social Media
Print

Experience Design

Signage & Wayfinding
Toolkit Creation

Production

Keylining
Retouching
Installation