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Calling on the essentialism of the streets and the raw aesthetic of Ari Marcopoulos’ photography style, we captured Pusha T in his natural state. Our takeover story launched in Miami, before coming to life in fashion retailers worldwide.
We built a truly immersive experience to expose the story of both Pusha T and the EQT shoe.
- David Waters, Latitude
From larger-than-life cloth banners and crushable adidas code blocks, to disruptive pedestals that feature shoes emerging from rubble, every touchpoint was a raw expression of Pusha T.
- PUSHA T
The limited run of shoes sold within hours, and Pusha T was present to see it. Before leaving the event, he posted a shot of our wheat pasted mural to his 1.2 million followers.
Signage & Wayfinding