With consumer-led design differentiation and UX strategy, we told a campaign story that spanned 2,500 stores but felt unique to each one.
- Retail Marketer, adidas
We started with one mandatory: “everything is elevated.” Experimentation and elevation in the forms of technology, innovation, interactivity, and new approaches helped us create never before seen retail moments.
From art gallery-style brand storytelling installations to vintage televisions and endless red edge-lit acrylic, each detail laddered up to a cohesive EQT story.
The launch contributed to double-digit product sell-through and broad press coverage.
Signage & Wayfinding