Idea: Transparent Essentialism

adidas charged us with disrupting the market for their biggest launch of the year, EQT. We were asked to tell the EQT story by creating an engaging retail experience.

adidas charged us with disrupting the market for their biggest launch of the year, EQT.

Experiential

Think

With consumer-led design differentiation and UX strategy, we told a campaign story that spanned 2,500 stores but felt unique to each one.

“We haven't ever put on a retail program at this level, ever. ”

- Retail Marketer, adidas

Design

We started with one mandatory: “everything is elevated.” Experimentation and elevation in the forms of technology, innovation, interactivity, and new approaches helped us create never before seen retail moments.

Make

From art gallery-style brand storytelling installations to vintage televisions and endless red edge-lit acrylic, each detail laddered up to a cohesive EQT story.