Idea: Don't Stop

adidas shifted their DTC marketing approach from influencer and product-driven advertising to build meaningful consumer relationships. We helped them connect to New Yorkers in an authentic way.

adidas shifted their DTC marketing from influencer and product-driven advertising to build authentic consumer relationships.

Campaign

Think

adidas wanted to amplify their brand presence in New York City while driving traffic to their three Manhattan stores around the holiday season. To deliver, we leaned into the brand’s undying belief to never stop creating to speak confidently to the creative consumer.

Design

While our message is personal and evocative, our look is reminiscent of transit lines—creating the perfect blend that is quintessentially New York.

Make

Don’t Stop Creating messages brought the perfect burst of color and movement to the streets of New York for the holidays without being overtly holiday-esque.

Impact

More than 60 screens throughout Manhattan and Brooklyn, featuring rich buys inside Penn Station and Times Square, driving traffic to the stores.

Experience Design

Retail Marketing
Brand & Product Campaigns

Content Design

Photography
Videography & Editing
2D & 3D Visualization
Social