Idea: Don't Stop

adidas shifted their DTC marketing approach from influencer and product-driven advertising to build meaningful consumer relationships. We helped them connect to New Yorkers in an authentic way.

adidas shifted their DTC marketing from influencer and product-driven advertising to build authentic consumer relationships.


adidas wanted to amplify their brand presence in New York City while driving traffic to their three Manhattan stores around the holiday season. To deliver, we leaned into the brand’s undying belief to never stop creating to speak confidently to the creative consumer.


While our message is personal and evocative, our look is reminiscent of transit lines—creating the perfect blend that is quintessentially New York.


Don’t Stop Creating messages brought the perfect burst of color and movement to the streets of New York for the holidays without being overtly holiday-esque.


More than 60 screens throughout Manhattan and Brooklyn, featuring rich buys inside Penn Station and Times Square, driving traffic to the stores.

Experience Design

Retail Marketing
Brand & Product Campaigns

Content Design

Videography & Editing
2D & 3D Visualization

Let’s Design Tomorrow

Krista Carroll

+1 646 943 4446

Jeremy Carroll

+1 646 243 4911

Glenn Deering

+1 763 807 0624

David Denham

+1 612 723 8042

Shannon Stauff

+1 651 955 7588

Jason Strong

+1 612 867 9461